Luv Ka The End - Movie Review

I can't help but recall an interesting conversation with Ashish Patil [the enterprising head of Y-Films] soon after Y-Films was formally launched. He opined that India is the world's youngest country, with 70% of the population below the age of 35 and explained why Y-Films had decided to target this segment of movie-going audience. It works fine -- you cater to an audience that loves to hang out at cineplexes. Plus, as a production house, you juice a big business opportunity. Their first movie -- LUV KA THE END -- is now in theatres, for audience consumption.

Gone are the days when a woman, spurned by the man of her dreams, would sulk in a corner, shed tears of sorrow and spend the rest of her life in his memory. Times have changed. The Gen X, especially those living in a metropolis, thinks differently. Most relationships begin and end at an alarming rate and before you realize what went wrong between two individuals, chances are they would've moved on to 'greener pastures' [read new partners]. The spurned girl is not a bechaari anymore.

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In LUV KA THE END, the 18-year-old seeks revenge, when she realizes that her boyfriend has a hidden agenda. Nope, the damsel in distress doesn't take the route embarked upon by the offended parties in THE OTHER SIDE OF MIDNIGHT [adapted in Bollywood as OH BEWAFAA], RETURN TO EDEN [remade as KHOON BHARI MAANG] or THE HAND THAT ROCKS THE CRADLE [rehashed as KHAL-NAYIKAA]. In LUV KA THE END, the revenge doesn't border on blood and gore, but is tilted towards the fun quotient and you can't help but smile as the girlfriend and her two friends take the guy to the cleaners. Actually, it's a chick flick with attitude, an anti rom-com.

Source: Bollywood Hungama
Review By Taran Adarsh