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Here's what the Crictics have to say about Luv Ka The End!

Luv Ka The End - One helluva party to remember!

True to their commitment at the launch of Y Films, to make movies that rock... Rocked they have and how! LKTE is a complete entertainer from start to end.

After a 6 full day working week, this fast paced movie layered with fresh and peppy new faces has just the thing that the doctor ordered. Girlfriends in tow and you have one helluva party to remember.

Don’t get mad get even... This movie is a classic case of girl power, not being a feminist here but when dealing with dogs you just gotta be a bitch!!

Not one minute did I feel that the movie dragged, and the ending was as they call it - Icing on the cake. So to all those who are into fultoo entertainment kinda movies this one is a must dekko boss!!

Priyagi Prabhu
Hungama

Adult monopoly khatam!!

Finally a movie truly meant for kids to teenagers that reflects their reality and their life.  .  . “Adult monopoly khatamm is desh key”

Youth mey hai dammm!!!! a fantastic adventure, rom-com that is quick,pacy, filled with fab young performances.

Bumpyz road in Bollywood will not be bumpy at all!

RJ Archana (Radio City)

Smashed the Jag with Rhea!

A lucky winner got the chance to Smash a Jag with Rhea..;)

Review: Luv ka The End (Yahoo Movies)

Bubblegum romance in Hindi films has finally come of age. So, teens will still be teens but they've grown up with a healthy appetite for Southpark and Simpsons. Consequently, apart from turning their brains into pudding, this has made them more resilient to emotional turmoil and 'moving on' after a bitter break-up is as easy as opening a can of soda. And this attitudinal change is just what this film tries to portray.

If you haven't figured it out yet, 'Luv ka The End' is not a hate story but a pun on the character's name, Luv Nanda (Taaha Shah) whose girlfriend Rhea (Shraddha Kapoor) discovers his two-timing ways and decides to script his end. And Rhea is assisted by her two friends, Gollu (Errol Marks) and Sonia (Sreejita De) in planning and executing her masterplan to kick Luv's butt. And what spans out over the night before Rhea's 18th birthday, takes us on a hilarious journey of misadventures that spoilt brat, Luv Nanda is made to put up with. Some of the fun pranks include sprinkling itching powder in his undies and super glueing it to ensure longevity and drugging him enough to go all out at a crossdressing bar. You know how the story would wrap up but it doesn't matter when you're having a good time as Luv endures one nasty prank after another.

Shraddha Kapoor may have had a sullen start with Teen Patti but this film officially marks her arrival in Bollywood and with her spunk, it's safe to say that she's here to stay. From the rest of the cast, Errol is adorable as a bully who takes no bullshit and her dialogues are appropriately witty. The songs in the film may not make it to every iPod in town, but the lyrics of the "Main Hoon Taaza Mutton" warrant an applaud for lyricist Amitabh Bhattacharya and "Tonight" sung by Suman Sridhar has a cute quirky feel.
Needless to say, if this film doesn't manage to inspire shattered ex-girlfriends to fight back, it will surely arm womankind with novel ideas in case their partners ever dare to mess around. Mankind: be scared, very scared.

Shraddha did an 'Aaou'dition!

The lead character of LKTE pretty much carries the story of the film. So when it came to the casting, we needed someone who was not just a good looker and dancer, but also someone who could act well. Considering the fact that whoever would be signed on to be the first lead of Y-Films would get into a contract for 3 films, it was a big thing.

Naturally, it turned out to be a most grueling audition process spread over 7 days, 5 intense scenes including a massive breakdown, 3 dances, and more. But eventually, what got Shraddha Kapoor the part was more than her talent to act. Ashish Patil, the producer of LKTE is a big fan of Shakti Kapoor and he asked her to do an "AAOU" like her dad. Without a moment’s hesitation, Shraddha jumped and not only did that but also a "Crime-master go-go", a "balmaaaaa", a "Nandu sabka bandhu" and lots more.

She basically captured the personality, the irreverence of the Y-Films brand and turned out to be someone with no inhibitions. We were sure that she would nail this role. And that’s how Shraddha Kapoor became Rhea Dialdas in Luv Ka The End.

Catch Shraddha in Luv Ka The End on 6th May :)

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Are you ready to Freak Out?

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Fun Unlimited

From auditions, to the shoot and the promotions of Y-Films' Luv Ka The End, it was one 'kickass trip' for Shraddha Kapoor, newbie Taaha Shah, debutant directorBumpy and producer Ashish Patil. Here's why.

Like his unconventional name, Bumpy, the former director of MTV's Roadies, with his twirled plaits is sure to find instant youth connect. The leggy Shraddha Kapoor swirls in giggling, saying “This is actually a top” as she points to her brief skirt.
Producer Ashish Patil, former head of MTV, almost falls off as he tries to perch himself on the arm of a couch, while Taaha Shah, a model-actor from Dubai and the most shy of the lot, settles on the couch. Amidst throaty laughs, chortles and giggles the four rib each other as they talk about their film, Luv Ka The End, a one-night saga in which a heartbroken Shraddha decides to teach her boyfriend, Taaha, a lesson.

What a funny name, Bumpy!
Ashish: Actually his real name is Vivek Bhushan. But he never responds if you call him by that name!

Shraddha: On the sets it was Bumps, Bumpu or Bumbola.

Taaha: And mind you, like his name, his style of working and storytelling is fun and fresh.

Shraddha: To help me slip into my character, Rhea, who is smarting over a heartbreak and wants to take revenge on the boy who insulted her, he never told me 'Ab toh dukhi hona hai, toh yeh socho. He decided to irritate me to get the right expressions. He would irritate me with some stupid beep, beep sound,which put me off completely. He would then say “That's the expression I want”!

Bumpy: Yup, I am a non-conformist and my way of getting an actor to emote is completely unconventional. I first spend time with each actor to observe and note the person’s likes and dislikes and how he or she reacts to situations. Then, on the sets, I say random things to get the reaction I want.

Taaha: Actually Bumpy means stress-free shooting!

Shraddha: But at times he used to whack us with his plait to get us going! Did you grow your hair to hit us with it?

Bumpy: I love travelling, so I never get the time to look after my hair, silly.

Ashish: The best thing about Bumpy is that he came to make the film without any baggage.

Bumpy: I had never been on a movie set before, and I never thought of making a film. I was quite happy directing Roadies because I love travelling and eating.

So was the title his idea too?
Ashish: No, no, that was the result of many heads put together— Aditya Chopra, Bumpy,myself, and other members of the team. Initially there were a bunch of other options basically like Girls Just Wanna Have Fun, but Luv Ka The End was apt since Taaha's name in the film is Luv and Shraddha feels like seeing the end of him.

Taaha: Initially my name in the film was Vikas Nanda but then it was changed to Luv Nanda, and the title was just right.

Shraddha: I love the title. It’s so dramatic! Luv Ka The End!

Did you actually meet Aditya Chopra...he's known as the invisible Mr India.
Bumpy: Yes, he is invisible and we were actually given special glasses on the sets so that we could see him!

Shraddha: He's real for sure! I went to the fourth floor to meet him. He has this huge, awesome office!

But is the film a rip-off of the Hollywood John Tucker Must Die?
Bumpy: The only point of similarity is that in both the films the guy breaks the girl's heart and both titles have the tagline –– Don't Get Mad, Get Even.

Ashish: The stories are very different. In JTMD, three ex-girlfriends of a serial cheater set up their former lover to fall for the new girl in town, so they can watch him get his heart broken. In LKTE, the hero breaks one girl's heart.

Shraddha: But it's a fun film, not at all serious. Even if there are some moments that get serious and preachy, some stupid thing happens.

Bumpy: The protagonist is only 18, so when your are 18 you do a lot of stupid things even if you are serious.

Taaha: Like you coming after me with a bat to hit me!

Shraddha: That was a good way to vent my anger.

Is that the same way you would react if your boyfriend were to break your heart in real life?
Shraddha: Hmmm,I cannot say. It would depend on the extent of the hurt.

And you, Taaha,would you cheat on your girlfriend and break her heart?
Bumpy: Hahaha.

Shraddha: He was flirting like there is no tomorrow.

Taaha: Why are you laughing? If talking to girls is flirting then maybe I am a flirt. But cheating is a big nono.

Is it true that the auditions were one big riot?
Shraddha: Ashish who is a huge fan of my dad (Shakti Kapoor) made me enact a scene from Raja Babu. Just like dad would do it...with my naada hanging down my three-fourth pants, and saying ‘ooou’ about 50 times! Overall, I was asked to do five scenes and three songs and was in the audition room for a good eight hours.

Bumpy: You were very good.

Shraddha: I had better be! I had set up a camera in my room at home and practised really hard.My first film, Teen Paati, did not do well and I was not going to miss a second chance. I just had to get it right.

Taaha: What about me? I had to improvise an itching scene pretending I had ants in my pants.

Ashish: That scene got you the film!

Bumpy: They are both good-looking people, but there were no inhibitions to perform whacky scenes.

So the target audience of the film is the youth?
Bumpy: It's a yuppy film.The characters and their styling –– everything is very relatable. That's why we took on a new stylist, Sonia Thomas, who has styled Shraddha and Taaha's looks.

Shraddha: Yeah, the clothes are quite quirky. Like wearing a top as a skirt as I am wearing now. Basically, she designed clothes that any college- going youngster would experiment and wear.

Taaha: And since I am the slightly flamboyant type in the film,my clothes are more loud, like gold tees.

Who is the most excited?
Shraddha: We all are.

Bumpy: Intially I was not, but the reactions

of my parents, and my friends’ parents have

got me excited. They can't believe that I have

actually worked with the sister branch of

Yash Raj Films.

Taaha: I make my debut with the film, so I have my fingers crossed.

Source : Indian Express

Luv Ka The End - Music launch event pictures!

You can check out some exclusive pictures from the Music Launch event here - http://on.fb.me/f1aDXD

Go get your LKTE Audio CD now. You can also buy the CD online - http://bit.ly/eEEhBz

Luv Ka The End Music Released!

To listen to 'Luv Ka The End' Audio tracks visit our official website - http://bit.ly/eD553s

You can also buy the Original 'Luv Ka The End' - Audio CD - http://bit.ly/eEEhBz

________ Ka The End Game is here!!!

Do you feel like beating up someone badly? You should probably try your skills at  ______Ka The End Game. Click here to play the game NOW!

Y-Films website featured as one of the best one page sites globally!

One Page Love, a website that showcases the best of one page sites globally has featured the extremely fresh site of Yash Raj Films’ new youth studio, Y-Films, www.yfilms.in as one of the best one page website designs online.

It’s not every day that an India movie website gets noticed on a global scale in such a short span of time. The website has also been appreciated by a lot of young audiences on social networking sites like Facebook, Twitter, etc.

Y-Films, was launched on the 31st March 2011 in a jam-packed launch event in Mumbai, where it announced three youth films, which mark the debut of seven new leads and also a host of new technical talent including directors, DoPs, writers, editors and more.

Headed by Ashish Patil, former head of youth music channel MTV in India, Y-Films aims at continuing YRF's trend of experimenting with new genres. With a laser-sharp focus on youth, the studio hopes to create a brand of cinema that will capture the hearts & imaginations of this elusive bunch. Movies truly seem ready to get rocked!

A kick ass looking website with a highly engaging interface has surely helped the Studio to spread the Y-rus effectively across the masses. There are some super sections including downloads, videos and a really smooth navigation. For those who are yet to catch a glimpse of the website, come on in... www.yfilms.in  

Shenaz pens a YRF film!

VJ-turned actress Shenaz Treasurywala is a multifaceted person. After trying her hands in modelling and acting, the girl has now turned a screenplay and dialogue writer.

She penned down the screenplay and dialogue for Yash Raj's youth film Luv Ka The End. This is her first film as a screenplay writer.

A friend of Shenaz revealed, " Yash Raj Films commissioned her to write it after reading another screenplay that she had written about earlier.

Source : TOI