32 NEW TALENTS INTRODUCED TO BOLLYWOOD IN 2011 ALONE BY Y-FILMS, YRF’S YOUTH STUDIO. NEW YEAR RESOLUTION TO LAUNCH MORE TALENT IN 2012

28 DEC 2011, Mumbai: Yash Raj Films introduced Bollywood to youth films with a vision to make films for the youth, of the youth, by the youth. Within just a span of one year, Y-Films became the defining launch pad for fresh talent. The studio has put up over 32 names of directors, actors, music composers, assistant directors, editors, DOPs, writers, costume designers, animators on the silver screen. But, having said that, these were not straight-outta-college newbies. Most of the talent launched has been around, assisting reputed technicians or making their mark in the advertising or television space for quite a while. What Y-Films gave them was a fabulous platform. And each of them now has a film to their credit. That too in a Yash Raj film!

Luv Ka The End, a story of revenge and girl power where a spurned lover took down her cheating boyfriend, starring Shraddha Kapoor saw as many as sixteen debuts across various departments. And Mujhse Fraaandship Karoge, India’s first Facebook love story, had an all new star cast along with a minimum of 12 debuts behind the camera.

One of the biggest debuts on Luv Ka The End was the director, Bumpy, who is popularly known for his MTV show, Roadies. His superbly talented colleagues from MTV, DOP, Adil Afsar and editor, Saurabh Kulkarni also made their debuts in the film. Mujhse Fraaandship Karoge gave one of India’s biggest desi-rock artists, Raghu Dixit, the opportunity to reach out to the masses with his native sound. He scored the music and the background score for Mujhse Fraaandship Karoge. And Nupur Asthana, famous for her cult television shows, Hip Hip Hurray and Mahi Way showed us what love in the times of Facebook is all about. On the acting front, MFK’s lead actor, Saqib Saleem has been hailed by some critics as the find of the year, while supporting cast from both the films have gone on to star in other films and advertising commercials.

Y-Films promises to bombard Bollywood with more such talent in the coming year. No, actually, it’s more of a resolution!

Get in touch with Y-Films at:

www.yfilms.in

www.facebook.com/yfilms

www.twitter.com/y_films

www.youtube.com/ytube

www.y-films.blogspot.com

Heppy Budday to Y-stuff!

Luv Nanda is now Luv Nanga. You can either choose to be like him or drag your ass to any of the Loot Stores across India & Check out the Luv Ka The End collection.

There’s some really cool t-shirts, boxers and bags you can get your hands on. This is the stuff you should be made of.

Spread The Y-rus!

Luv Ka The End Review: anti-rom-com flick! (Oneindia Review)

Oneindia Entertainment's take on Luv Ka The End!


Well, after long a light hearted teen flick hit the silver screen. So here then Gen X go ahead and have a ball watching Luv Ka The End.

Read the full review here - http://bit.ly/muJo5m

Review: Luv ka The End (Yahoo Movies)

Bubblegum romance in Hindi films has finally come of age. So, teens will still be teens but they've grown up with a healthy appetite for Southpark and Simpsons. Consequently, apart from turning their brains into pudding, this has made them more resilient to emotional turmoil and 'moving on' after a bitter break-up is as easy as opening a can of soda. And this attitudinal change is just what this film tries to portray.

If you haven't figured it out yet, 'Luv ka The End' is not a hate story but a pun on the character's name, Luv Nanda (Taaha Shah) whose girlfriend Rhea (Shraddha Kapoor) discovers his two-timing ways and decides to script his end. And Rhea is assisted by her two friends, Gollu (Errol Marks) and Sonia (Sreejita De) in planning and executing her masterplan to kick Luv's butt. And what spans out over the night before Rhea's 18th birthday, takes us on a hilarious journey of misadventures that spoilt brat, Luv Nanda is made to put up with. Some of the fun pranks include sprinkling itching powder in his undies and super glueing it to ensure longevity and drugging him enough to go all out at a crossdressing bar. You know how the story would wrap up but it doesn't matter when you're having a good time as Luv endures one nasty prank after another.

Shraddha Kapoor may have had a sullen start with Teen Patti but this film officially marks her arrival in Bollywood and with her spunk, it's safe to say that she's here to stay. From the rest of the cast, Errol is adorable as a bully who takes no bullshit and her dialogues are appropriately witty. The songs in the film may not make it to every iPod in town, but the lyrics of the "Main Hoon Taaza Mutton" warrant an applaud for lyricist Amitabh Bhattacharya and "Tonight" sung by Suman Sridhar has a cute quirky feel.
Needless to say, if this film doesn't manage to inspire shattered ex-girlfriends to fight back, it will surely arm womankind with novel ideas in case their partners ever dare to mess around. Mankind: be scared, very scared.

Luv Ka The End - Released!

LUV KA THE END IN CINEMAS NOW!!!!!!

LKTE Music Launch Event contest winners!

Below is the list of Winners of 'Luv Ka The End' Music launch event:

1. Ashwin Shetty
2. Geet Sharma
3. Vinesh Prabhu
4. Rajeev Act
5. Harshita Vaishnav
6. Bedit Banerjee
7. Nitesh Shahani
8. Srishti Gupta
9. Sanjana Ramesh
10. Abhinav Anand
11. Krunal Sanghavi
12. Jyotsna Talwar
13. Aarti Dave
14. Lavnit Gulati
15. Rohit Kumar
16. Shruti Kulkarni
17. Rutu Ladage
18.Richa Mehta
19.Tejas Goradia
20. Nisheeth Nair 

All the winners are requested to reply to the invitation mail sent to them and confirm their presence for the event as soon as possible.

This is not the final list; we would be updating this list once again in the latter half of the day.

Regards
Team Y Films

Why the logo Y?

We've retained some of the best elements of the classic Y of YRF, but reinterpreted them in a young, new age manner. Designed as the universally acknowledged sign of rock and rock n roll…

Y is more than an alphabet… Y is you, Y is an expression, an attitude, Y is questioning why and why not, Y is stop me if you can, Y is the new voice of youth… so go ahead, spread the Y-rus! \m/

What is Y-Films all about?

Y-Films is the dynamic, vibrant start-up at the intersection of films, creativity and youth culture that hopes to challenge the norm and detonate boundaries. Giving the youth a creative outlet and voice that will entertain and unite on film and beyond.

A studio that promises to deliver kick ass films of the youth, by the youth, for the youth. And be a platform for talent – both on screen and behind the scenes – who will break and set new rules of story-telling.

The films will be laser-focused on the universe of the young covering all genres – thrillers, comedies, romances, chick-flicks, capers – with fresh music and an aggressive slate of releases in 2011.

Find us on Facebook : www.facebook.com/yfilms
Follow us on Twitter : www.twitter.com/Y_films