32 NEW TALENTS INTRODUCED TO BOLLYWOOD IN 2011 ALONE BY Y-FILMS, YRF’S YOUTH STUDIO. NEW YEAR RESOLUTION TO LAUNCH MORE TALENT IN 2012

28 DEC 2011, Mumbai: Yash Raj Films introduced Bollywood to youth films with a vision to make films for the youth, of the youth, by the youth. Within just a span of one year, Y-Films became the defining launch pad for fresh talent. The studio has put up over 32 names of directors, actors, music composers, assistant directors, editors, DOPs, writers, costume designers, animators on the silver screen. But, having said that, these were not straight-outta-college newbies. Most of the talent launched has been around, assisting reputed technicians or making their mark in the advertising or television space for quite a while. What Y-Films gave them was a fabulous platform. And each of them now has a film to their credit. That too in a Yash Raj film!

Luv Ka The End, a story of revenge and girl power where a spurned lover took down her cheating boyfriend, starring Shraddha Kapoor saw as many as sixteen debuts across various departments. And Mujhse Fraaandship Karoge, India’s first Facebook love story, had an all new star cast along with a minimum of 12 debuts behind the camera.

One of the biggest debuts on Luv Ka The End was the director, Bumpy, who is popularly known for his MTV show, Roadies. His superbly talented colleagues from MTV, DOP, Adil Afsar and editor, Saurabh Kulkarni also made their debuts in the film. Mujhse Fraaandship Karoge gave one of India’s biggest desi-rock artists, Raghu Dixit, the opportunity to reach out to the masses with his native sound. He scored the music and the background score for Mujhse Fraaandship Karoge. And Nupur Asthana, famous for her cult television shows, Hip Hip Hurray and Mahi Way showed us what love in the times of Facebook is all about. On the acting front, MFK’s lead actor, Saqib Saleem has been hailed by some critics as the find of the year, while supporting cast from both the films have gone on to star in other films and advertising commercials.

Y-Films promises to bombard Bollywood with more such talent in the coming year. No, actually, it’s more of a resolution!

Get in touch with Y-Films at:

www.yfilms.in

www.facebook.com/yfilms

www.twitter.com/y_films

www.youtube.com/ytube

www.y-films.blogspot.com

Y-Films website featured as one of the best one page sites globally!

One Page Love, a website that showcases the best of one page sites globally has featured the extremely fresh site of Yash Raj Films’ new youth studio, Y-Films, www.yfilms.in as one of the best one page website designs online.

It’s not every day that an India movie website gets noticed on a global scale in such a short span of time. The website has also been appreciated by a lot of young audiences on social networking sites like Facebook, Twitter, etc.

Y-Films, was launched on the 31st March 2011 in a jam-packed launch event in Mumbai, where it announced three youth films, which mark the debut of seven new leads and also a host of new technical talent including directors, DoPs, writers, editors and more.

Headed by Ashish Patil, former head of youth music channel MTV in India, Y-Films aims at continuing YRF's trend of experimenting with new genres. With a laser-sharp focus on youth, the studio hopes to create a brand of cinema that will capture the hearts & imaginations of this elusive bunch. Movies truly seem ready to get rocked!

A kick ass looking website with a highly engaging interface has surely helped the Studio to spread the Y-rus effectively across the masses. There are some super sections including downloads, videos and a really smooth navigation. For those who are yet to catch a glimpse of the website, come on in... www.yfilms.in  

Why the logo Y?

We've retained some of the best elements of the classic Y of YRF, but reinterpreted them in a young, new age manner. Designed as the universally acknowledged sign of rock and rock n roll…

Y is more than an alphabet… Y is you, Y is an expression, an attitude, Y is questioning why and why not, Y is stop me if you can, Y is the new voice of youth… so go ahead, spread the Y-rus! \m/

What is Y-Films all about?

Y-Films is the dynamic, vibrant start-up at the intersection of films, creativity and youth culture that hopes to challenge the norm and detonate boundaries. Giving the youth a creative outlet and voice that will entertain and unite on film and beyond.

A studio that promises to deliver kick ass films of the youth, by the youth, for the youth. And be a platform for talent – both on screen and behind the scenes – who will break and set new rules of story-telling.

The films will be laser-focused on the universe of the young covering all genres – thrillers, comedies, romances, chick-flicks, capers – with fresh music and an aggressive slate of releases in 2011.

Find us on Facebook : www.facebook.com/yfilms
Follow us on Twitter : www.twitter.com/Y_films