32 NEW TALENTS INTRODUCED TO BOLLYWOOD IN 2011 ALONE BY Y-FILMS, YRF’S YOUTH STUDIO. NEW YEAR RESOLUTION TO LAUNCH MORE TALENT IN 2012

28 DEC 2011, Mumbai: Yash Raj Films introduced Bollywood to youth films with a vision to make films for the youth, of the youth, by the youth. Within just a span of one year, Y-Films became the defining launch pad for fresh talent. The studio has put up over 32 names of directors, actors, music composers, assistant directors, editors, DOPs, writers, costume designers, animators on the silver screen. But, having said that, these were not straight-outta-college newbies. Most of the talent launched has been around, assisting reputed technicians or making their mark in the advertising or television space for quite a while. What Y-Films gave them was a fabulous platform. And each of them now has a film to their credit. That too in a Yash Raj film!

Luv Ka The End, a story of revenge and girl power where a spurned lover took down her cheating boyfriend, starring Shraddha Kapoor saw as many as sixteen debuts across various departments. And Mujhse Fraaandship Karoge, India’s first Facebook love story, had an all new star cast along with a minimum of 12 debuts behind the camera.

One of the biggest debuts on Luv Ka The End was the director, Bumpy, who is popularly known for his MTV show, Roadies. His superbly talented colleagues from MTV, DOP, Adil Afsar and editor, Saurabh Kulkarni also made their debuts in the film. Mujhse Fraaandship Karoge gave one of India’s biggest desi-rock artists, Raghu Dixit, the opportunity to reach out to the masses with his native sound. He scored the music and the background score for Mujhse Fraaandship Karoge. And Nupur Asthana, famous for her cult television shows, Hip Hip Hurray and Mahi Way showed us what love in the times of Facebook is all about. On the acting front, MFK’s lead actor, Saqib Saleem has been hailed by some critics as the find of the year, while supporting cast from both the films have gone on to star in other films and advertising commercials.

Y-Films promises to bombard Bollywood with more such talent in the coming year. No, actually, it’s more of a resolution!

Get in touch with Y-Films at:

www.yfilms.in

www.facebook.com/yfilms

www.twitter.com/y_films

www.youtube.com/ytube

www.y-films.blogspot.com

LKTE Star ratings and reviews - just incase if you have missed some

1) Taran Adarsh 3.5 Stars - "For the yuppie FB and Twitter generation"

2) Sonia Chopra, Sify.com 3.5 Stars "Great film for any age group, especially the young 'uns"

3) Bryan Durham from Mid-day 3 Stars "If you're young this is worth your while"

4) Ankur Pathak, Rediff 3 Stars "Engaging, fun and an enthusiastic outing"

5) Blessy Chettiar, DNA 3 Stars "Peppy and enjoyable"

6) RJ Archana, Radio City 3 stars "Adult monoply khatamm. . . Is desh key youth mey hai dammmn!!!"

7) Mansha Rastogi 3 stars "Luv Ka The End is a refreshing beginning to new age entertainment! Should work very well among the youth of the nation. A must watch."

8) Pratim D. Gupta 7/10 "Luv Ka The End’s got attitude. Loads of it. The kind Gen-Yo ‘likes’ and ‘follows’. The kind which is ‘lite’ and ‘fatfree’ enough to fly on BBM and Skype."

9) RJ Jeeturaj (Radio Mirchi) 4 stars “krazee! funkee! wild! must watch!”